Katherine Robinette and Keystone and Raven
Our Premise
Some days you feel like you have to armor up just to get through. Leaders, managers, and HR professionals struggle to create the kind of daily experience that increases employee engagement, improves productivity, and shifts the culture for the better. Meaningful change doesn't have to be a battle.
Our Expertise
Meet Katherine Robinette, keynote speaker and consultant, on a mission to help leaders and managers create positive change for their teams and company by building community and trust, overcoming resistance, and proactively addressing employee expectations. With more than 20 years of experience in marketing and employee engagement, Katherine is a thought leader in effective engagement and change management strategies.
Our Approach
Build a company culture where everyone thrives.
Drive intentional change management and employee engagement in the workplace through a proven, 5-step TABLE framework that ignites progress:
- Take on big changes with confidence and ease;
- Manage the goals, resources, and employee expectations, while building support and trust;
- Create achievable, adaptive plans that anticipate the unexpected.
Building culture, making changes, and increasing engagement doesn't have to be a battle. It's about bringing everyone to the table. Shed the Armor.
Katherine Robinette and Keystone and Raven, LLC
Thoughtful Approach; Crucial tools
The same marketing tools and approach that help win work are used internally to achieve your strategic initiatives, recruit and retain stellar employees, enrich culture, and support empathetic and effective leadership. It's client relationship management (CRM) turned inward and led with culture top of mind.
Where We Can help
Have A Project, Need A Process
If you have a project and have no idea where to start or how to organize it, we can help. Maybe the project is something you've always wanted to do or something that was handed to you to do, like a strategic initiative. Maybe you need to think it through and figure out the process. Maybe you lack the time, energy, bandwidth, or resources to do it yourself. Together, we can get it done!
Have A Concern, Need Some Answers
If you have noticed that something is off or isn't working, but you can't put your finger on it, we can help. Maybe you have a pretty good idea what is going on and you need to verify it. Maybe you need help figuring out how to address it. Maybe you need to get buy-in for your next steps. Together, we can get it done!
Services We Offer
Change Management
Mission, Vision, Values, Core Purpose
Employee Engagement
Struggling to get that big, hairy, audacious goal off the ground?
Juggling multiple initiatives with little progress? Change can be a positive experience when you have a solid process that runs efficiently, achieves goals, and builds trust.
Employee Engagement
Mission, Vision, Values, Core Purpose
Employee Engagement
Recruitment and retention are no picnic. And no one solution fits every company or employee. Learn what employees really want so you can build community, increase productivity, and keep your staff engaged. Find out what you can do right now to attract and keep great employees.
Mission, Vision, Values, Core Purpose
Mission, Vision, Values, Core Purpose
Mission, Vision, Values, Core Purpose
What is your north star?
Every decision for your company, department, and team should clearly align with the company's Core Purpose, Mission, Vision, and Values. Want to experience true growth? Get alignment with your direction.
Communication Skills Training
Marketing and Business Development Audits
Mission, Vision, Values, Core Purpose
Clear communication promotes better performance. When employees use practical communication skills, they are more cooperative in finding solutions, more productive, and happier overall. And the best part? It works internally and externally with the same effectiveness.
Leadership Assessments & Transition
Marketing and Business Development Audits
Marketing and Business Development Audits
How well does your current leadership function and communicate? Who are your next leaders? And how are you preparing them to lead? Leaders set the culture, direction, and expectations of the company. And just like any other job, it takes practice, training, and self-awareness to lead well. Prepare for success with leadership assessments, transition planning, and training.
Marketing and Business Development Audits
Marketing and Business Development Audits
Marketing and Business Development Audits
Are you focused on the right things? Using your resources wisely? Getting the results you want? Most professional services firms develop their marketing and BD organically, over time. It's time to get intentional. An audit will help you figure out where to focus internally to help you stand out externally.
Trust is built through acts, more than words.
Katherine Robinette
Change Catalyst Project Portfolio
Culture Assessment and Messaging
Culture Assessment and Messaging
Culture Assessment and Messaging
Project Purpose: Assess the culture of the two firms involved in an acquisition, find common ground, and help the team build an integration plan, including external and internal messaging. The assessment and messaging sought to:
- Verify fit of the two companies.
- Maximize staff retention.
- Identify opportunities and challenges of combining resources.
- Build trust and community throughout the integration.
Result: Full marketplace acceptance of the combined company. Staff retention of 100% through first two years after acquisition (no unplanned departures). Developed integration plan with members of both firms in one day, covering immediate, short-term, and long-term objectives and corresponding communication plan.
Employee Engagement
Culture Assessment and Messaging
Culture Assessment and Messaging
Project Purpose: Analyze employee satisfaction interviews to discover why there was low morale across multiple office locations. Research and make recommendations for addressing the employee concerns. Included:
- Analyzed interviews for common themes and trends.
- Researched engagement practices and provided immediate, short-term, and long-term options for implementation.
- Developed pulse surveys to check-in on employees' level of satisfaction as company implemented the recommendations.
Result: Engagement increased by 10% between the initial interviews and the next survey.
Department Strategic Plan
Culture Assessment and Messaging
Department Strategic Plan
Project Purpose: Develop big, achievable goals for the marketing and communications department of a national company with a 3-year timetable. The plan:
- Integrated findings from the recent audit.
- Created cohesion and direction for the department with both aspirational and practical goals.
- Was time-limited (3-years) and achievable by the team.
- Introduced and educated the team to strategic planning, many of whom had not participated at this level before.
Result: The team met for a day and a half and created their first 3-year marketing strategic plan, with nine initiatives, co-champions of each initiative, next steps, timelines, and talking points. At 18 months into the plan, every initiative is on track or ahead of schedule.
Software Adoption
Holistic Audit of Marketing
Department Strategic Plan
Project Purpose: Actively use the newly adopted database, demonstrate its benefits, and train and convert reluctant users. Previous attempts were overt and had not fared well. The new approach was more subtle:
- Informally interviewed secondary and tertiary users of the information from the database to discover their concerns, data pet-peeves, and data desires.
- Shared the intel with primary users and co-created systems and content to address the secondary and tertiary users' needs and issues.
- Actively directed data inquiries to the database; corrected, updated, and standardized content.
- Provided onsite database training across the company.
Result: Over two years, secondary and tertiary users became primary users with their own licenses, and learned how to run reports when they needed. Backlog and forecasting practices migrated from spreadsheets to the database entirely.
Holistic Audit of Marketing
Holistic Audit of Marketing
Holistic Audit of Marketing
Project Purpose: Review existing standards, best practices, systems/data, and materials for a holistic overview and measure against industry best practices. Make recommendations for action. The audit provided objective input on:
- Marketing/BD functionality compared with similar firms.
- Meaningful usage of CRM/ERP data to reach company goals.
- What was working and what could be improved, from the team's perspective.
- Recommendations for smoother processes, while retaining the regional flavors of each location.
Result: Documented findings that combined empirical and anecdotal data to present a clear picture of the department. Recommended immediate, short-term, and long-term improvements, based on industry best practices. Fostered cohesive ideas for growth, efficiencies, and direction.